Franchisors: Stop Trying to Sound Like Everyone Else!!!

Posted on March 19, 2012 by Brian Miller

Commoditization is almost the total lack of meaningful differentiation in products and/or services; and, its practices are those in which price drives the quality of the product or service; margins fall through the floor; and, customers are attracted only on the basis of price, price, price. Commoditization affects franchisors in two areas: unit economics and [...]

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Talking Funding First – Why a Reversal of the Traditional Franchise Sales Process is Critical

Posted on January 24, 2012 by Brian Miller

The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses has resulted in a severe decline of franchise sales for many franchisors. Only those franchisors that responded to new [...]

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I Can Hire an Attorney to Write the Franchise Agreement; Why Do I Need a Franchise Advisor?

Posted on January 9, 2012 by Steve Schick

I spend many hours of my day talking with business owners who want to franchise their businesses and many ask me this question. As I tell them, when you want to create a franchise organization hiring a qualified franchise attorney is a crucial step. Yet, attorneys address only one piece of the franchise development process [...]

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The New Breed of Franchise Candidates – Who Are They?

Posted on December 28, 2011 by Brian Miller

The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years toculminate our careers with gold watches and the security of retirement plans and a strong Social Security system. Unemployment rates have continued to rise in the last [...]

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5 Steps to Differentiate Your Franchise Offering

Posted on November 10, 2011 by Brian Miller

Franchising today is highly competitive.  More and more companies are choosing to franchise as their method for expansion.  This makes it critical for you to differentiate your franchise offering.  In today’s economic environment, you must make your franchise stand out so you can attract and recruit qualified franchisee candidates. Differentiation of your franchise offering is [...]

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How Can Franchisors and Franchisees Benefit from a Mastermind Group?

Posted on September 18, 2011 by Brian Miller

It was over 20 years ago when I first read Think and Grow Rich by Napoleon Hill., I have reread this life altering little book on many occasions, always discovering something new and relevant. One of the most influential concepts that this book brings forth is that of a “Master Mind Group” and its power [...]

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The Economist’s Franchise Fair – June 28-29

Posted on May 28, 2011 by Lizette Pirtle

  More and more people continue to lose their jobs and they are searching for alternatives such as those provided by franchising. This was obvious at a recent franchise show organized by The Entrepreneur’s Source in Chicago. The event was extremely well attended and by serious prospects. People are searching for opportunities and The Economist’s [...]

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Franchising Outside the USA

Posted on March 11, 2011 by Lizette Pirtle

Last month, Bob and I took a couple of weeks off to go to Ecuador. While we were there I had the opportunity to observe franchising in another country once more. It is always interesting to me to see the similarities and differences and what they mean to those franchising in other countries. As I [...]

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Disillusioned about Franchising?

Posted on January 24, 2011 by Lizette Pirtle

Throughout my 20 plus years of experienced in franchising I have taken several sabbaticals. These times of rest away from franchising have been driven by different events in my life and have lasted from just a few weeks to several months. Underlying these times has been a sense of disappointment. Late last year this feeling [...]

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Why Do Businesses Franchise?

Posted on November 18, 2010 by Lizette Pirtle

There are an infinite number of reasons to franchise a business; however, people’s motivations for franchising can fit four main categories: Vision Skill Money Ego Vision encompasses those people who want to grow their business quick, yet lack the resources to do it with company-owned locations. They want to enter new markets and understand that [...]

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