Archive for December, 2009

What are Your Franchisees Afraid of?

Posted on December 14, 2009 by Lizette Pirtle

Because franchisees go through massive change, they are susceptible to fear. Although fear may manifest differently from person to person, its roots are similar. The seven most common fears experienced by franchisees are: Fear of failure Fear of change and of the unknown Fear of making mistakes and looking like a fool Fear of rejection [...]

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Are Your Franchisees Suffering from Quantum Leap Syndrome?

Posted on December 3, 2009 by Lizette Pirtle

A Quantum Leap Syndrome is a cluster of symptoms or signs that occur together when franchisees experience difficulty dealing with the substantial change required in becoming a business owner. Quantum leaps, regardless of how small they are, engender a sharp break with the past and this severance can be difficult for many franchisees. Our past exerts [...]

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Is the Name of your Business Protected?

Posted on December 2, 2009 by Lizette Pirtle

Many people mistake obtaining a domain name as protecting the name of their businesses. Others believe that having a business license in the name of the business protects them. Unfortunately these can be costly misconceptions if you ever decide to expand your business. If you have not protected the name of your business through a [...]

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