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Expanding small businesses via franchising and helping those businesses succeed.
Posted on February 25, 2010 by Lizette Pirtle
The word “dream” for some of us brings up ideas of wasting time, of losers, of people who never act, and who we critically put down by calling them “dreamers” and expecting they will achieve nothing. This is a misconception; dreams are not fantasies. While fantasies belong only to the imagination, dreams are doable and [...]
Posted on February 24, 2010 by Lizette Pirtle
Now that you’ve started to work on your strategy and have created your Social Media policies, you may want to learn more. Paul Segreto of franchisEssentials is one of the best resources to go to when you want to learn more about using Social Media within the franchising context. I certainly have learned a lot from Paul. Paul has helped [...]
Posted on February 23, 2010 by Lizette Pirtle
When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not forget. Many franchisees are technology savvy and will know this fact while others need to be educated. [...]
Posted on February 23, 2010 by Lizette Pirtle
____________________ This is an article written by Sybil R Smith who is a Life Relationship Coach from Kingsport, TN. Make sure to visit her website. I chose to publish this article here (with a modified title) because it emphasizes the power of beliefs in our lives. Belief is one of the elements contributing to success, [...]
Posted on February 22, 2010 by Lizette Pirtle
If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be an excellent choice. Facebook is not a good medium for a B2B type of [...]
Posted on February 22, 2010 by Lizette Pirtle
Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring little investment to implement and manage, yet having the potential for far reaching results. As a franchisor, you need to create and implement Social [...]
Posted on February 12, 2010 by Lizette Pirtle
You bet it does. Faith is defined as the confident belief or trust in a person, idea, or thing. It is often used in a religious or spiritual context yet, in general, faith speaks of a strong belief and conviction. Franchisees whose faith, either in the franchise system or in themselves waiver start heading towards [...]
Posted on February 5, 2010 by Lizette Pirtle
The families of your franchisees are an important factor in their success. Too many franchisors unfortunately underestimate the influence of families. Concentrating only on the franchisee is a mistake you need to avoid and here is why. When people invest in a franchise their lives change drastically. They go through tremendous emotional upheaval which has a [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
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