Archive for March, 2010

Who Should NOT Franchise Their Business?

Posted on March 24, 2010 by Lizette Pirtle

Franchising is not for everyone. Not every business seeking to grow should choose franchising as the method of expansion. For example, some businesses do not have the ability to create a sustainable relationship (see older post); for others the decision whether or not to franchise should be considered in light of the following five questions: [...]

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What Are the Challenges Faced by Start-up Franchisors?

Posted on March 18, 2010 by Lizette Pirtle

Start-up franchisors face numerous challenges but they can all be summarized in one phrase: They need to learn how to become successful franchisors. They must master their new tasks and responsibilities and all that it entails to be a successful franchisor. Most franchisors learn as they go; some are smart and look for information, mentoring, and [...]

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Do You Understand the Development Stages Your Franchisees Go Through?

Posted on March 15, 2010 by Lizette Pirtle

Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]

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Don’t Be Fooled, Your Franchise Won’t Bring You Happiness

Posted on March 13, 2010 by Lizette Pirtle

A franchise opportunity does not create happiness. It can contribute to it, but it is not the real cause of the happiness we may or may not feel. What a franchisor does or fails to do has no more impact on our happiness than what we allow it to have. In the same token, our jobs [...]

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Are You Listening or Merely Hearing What Franchisees and Prospects Are Telling You?

Posted on March 9, 2010 by Lizette Pirtle

I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in particular caught my attention as he shared with the group how happy he [...]

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Are Performance Tools Important for Franchisee Success?

Posted on March 8, 2010 by Lizette Pirtle

There are many products available in the market that claim to aid the performance of franchisees. I am constantly on the lookout for tools that can make a difference for my clients and their franchisees; and, I am always amazed at what technology is able to accomplish. Last week I went through a demo of [...]

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