Do You Understand the Development Stages Your Franchisees Go Through?
Posted on March 15, 2010 by Lizette Pirtle
Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]
