What’s the Makeup of a Franchisee?
Posted on July 9, 2010 by Lizette Pirtle
Understanding the makeup of a franchisee is critical to your success as a franchisor. The first most important thing you must know about franchisees is that they are not like you; they are usually not true entrepreneurs. In fact, in general, true entrepreneurs do not make good franchisees because entrepreneurs are pathfinders and not good [...]
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