Author Archive

Talking Funding First – Why a Reversal of the Traditional Franchise Sales Process is Critical

Posted on January 24, 2012 by Brian Miller

The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses has resulted in a severe decline of franchise sales for many franchisors. Only those franchisors that responded to new [...]

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The New Breed of Franchise Candidates – Who Are They?

Posted on December 28, 2011 by Brian Miller

The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years toculminate our careers with gold watches and the security of retirement plans and a strong Social Security system. Unemployment rates have continued to rise in the last [...]

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5 Steps to Differentiate Your Franchise Offering

Posted on November 10, 2011 by Brian Miller

Franchising today is highly competitive.  More and more companies are choosing to franchise as their method for expansion.  This makes it critical for you to differentiate your franchise offering.  In today’s economic environment, you must make your franchise stand out so you can attract and recruit qualified franchisee candidates. Differentiation of your franchise offering is [...]

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How Can Franchisors and Franchisees Benefit from a Mastermind Group?

Posted on September 18, 2011 by Brian Miller

It was over 20 years ago when I first read Think and Grow Rich by Napoleon Hill., I have reread this life altering little book on many occasions, always discovering something new and relevant. One of the most influential concepts that this book brings forth is that of a “Master Mind Group” and its power [...]

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