Small Biz Franchise Blog

5 Beliefs Successful and Unsuccessful Franchisors Hold

Posted on June 3, 2010 by Lizette Pirtle

Our beliefs create the world we experience. I see it all the time in my own life and the life of others. Franchise success depends on numerous factors many of which I have discussed in this blog. However, one critical element to success often overlooked is whether or not franchisors hold beliefs that support their success. Here are some of the beliefs that successful franchisors share:

1. Franchising this business is the right thing to do. I have no doubt that I will be successful and that I will give people the opportunity to also reach their financial dreams.
2. One of the most important parts of my job as a franchisor is to ensure that we are always ahead of the game; that our products and services are competitive in every way possible.
3. I want and will make money as a franchisor, but I also want my franchisees to prosper financially and in other areas. I must find ways of reducing their costs and increase their revenue sources so that they enjoy higher profit margins.
4. If my franchisees succeed so do I; and, I will do whatever I can to make that happen. We are a team; our success is interdependent.
5. Competition is a good thing. It keeps us on our toes.

On the other hand, franchisors that can’t seem to make it happen tend to share the following beliefs and doubts:

1. Franchising is going to make me rich. I don’t care whether or not that applies to the franchisees; I know it applies to me and that’s what matters.
2. We must get everything done as inexpensively as possible; give them the minimum support we can get away with.
3. My job as a franchisor is to tell franchisees what to do, to make sure they do it and to take their franchise away if they don’t follow my system, period.
4. If some of my franchisees are successful that proves my system works for everyone. They just need to have the money for the franchise.
5. I am not sure if franchising is going to work. I wonder if I have what it takes to be a successful franchisor.

Beliefs are nothing more than thoughts we repeat over time and with which we identify. They are not bad or good but if unchecked they can sabotage our success.

We take our beliefs as the only truth and unfortunately this blinds us from contemplating new perspectives that can lead us to the success we seek. Some of our beliefs may have half truths in them, some may be correct in some circumstances and not in others; but when we identify with them we normally don’t embrace the possibility that they may not have anything to do with reality. Instead, we search for the evidence to support them and to make us right. The result: we miss the mark. Franchisors who want to succeed will benefit from reviewing the beliefs they hold as they will create their results.

Related Posts

1. Do the beliefs of franchisees affect their success?
2. What makes a franchisee successful?
3. Franchise Success = Dreams + Beliefs + Readiness
4. Are Your Franchisees More Interested In Being Right Than In Being Successful?
5. How Can Franchisors and Franchisees Benefit from a Mastermind Group?