Archive for the Franchising Category

THINK FRANCHISING IS EASY? THINK AGAIN!

Posted on May 10, 2013 by

Tweet Running a franchise company is not all that difficult, but it is not easy. When you franchise your business, you need to be prepared for a big change. If you tend to be a resilient kind of person, you will find it exhilarating and fun; however, if you are set in your ways, franchising [...]

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WOULD YOU PAY ROYALTIES IF YOU DON’T RECEIVE VALUE?

Posted on April 30, 2013 by

Tweet Most likely the answer to this question is an unequivocal “No, you wouldn’t.” So the question that begs to be asked is “Why would anyone pay an ongoing fee if they don’t perceive they are getting value?” And, that answer also is: “They wouldn’t.” The issue of providing ongoing value is often overlooked by [...]

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THINKING ABOUT FRANCHISING OR EXPANDING? FIRST THINK SYSTEMS

Posted on March 31, 2013 by

Tweet Systems are the backbone of any successful business whether or not expansion is in sight. But systems become vital when businesses decide to franchise or even just open an additional location. Success simply can’t be replicated without the existence and implementation of systems. Systems are methodologies and processes. They answer the questions: what, how, [...]

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CONSIDERING FRANCHISING YOUR BUSINESS? YOUR BOTTOM LINE MATTERS!

Posted on March 25, 2013 by

Tweet One of the first questions you should ask yourself when considering franchising your business is whether or not you clear enough money every month from your business to have a viable franchise model. In other words: your business has to be profitable.  If you are barely making it every month, why would anyone want [...]

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IS FRANCHISING THE BEST WAY TO EXPAND YOUR BUSINESS?

Posted on March 22, 2013 by

Tweet   You want to expand your business and you are wondering whether or not franchising is the best way to do it. To help bring some clarity into this question, I am going to simplify matters in this post. Essentially you need to keep the following in mind: You want your business associates to [...]

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Growth vs. Expansion: Where Does Franchising Fit?

Posted on March 20, 2013 by

Tweet   Franchising is a method used to expand a business. Some people may say that franchising could also be used to grow a business, but I beg to differ . “Growth” and “expansion” sometimes are used interchangibly, yet within the context of franchising, it is important to bring some differentiation to these terms. Expanding [...]

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Franchisors: Stop Trying to Sound Like Everyone Else!!!

Posted on March 19, 2012 by

Tweet Commoditization is almost the total lack of meaningful differentiation in products and/or services; and, its practices are those in which price drives the quality of the product or service; margins fall through the floor; and, customers are attracted only on the basis of price, price, price. Commoditization affects franchisors in two areas: unit economics [...]

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Talking Funding First – Why a Reversal of the Traditional Franchise Sales Process is Critical

Posted on January 24, 2012 by

Tweet The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses has resulted in a severe decline of franchise sales for many franchisors. Only those franchisors that responded to [...]

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I Can Hire an Attorney to Write the Franchise Agreement; Why Do I Need a Franchise Advisor?

Posted on January 9, 2012 by

Tweet I spend many hours of my day talking with business owners who want to franchise their businesses and many ask me this question. As I tell them, when you want to create a franchise organization hiring a qualified franchise attorney is a crucial step. Yet, attorneys address only one piece of the franchise development [...]

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The New Breed of Franchise Candidates – Who Are They?

Posted on December 28, 2011 by

Tweet The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years toculminate our careers with gold watches and the security of retirement plans and a strong Social Security system. Unemployment rates have continued to rise in the [...]

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