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Expanding small businesses via franchising and helping those businesses succeed.
Posted on April 8, 2010 by Lizette Pirtle
Fear is an emotion fueled by our beliefs. Our fears incarcerate us and paralyze us. We are aware of some of our fears, but unfortunately too many others remain hidden in our unconscious often misguiding our lives in the direction opposite to our dreams. Our fears create traps along our path towards our dreams. Trap [...]
Posted on April 2, 2010 by Lizette Pirtle
Many franchisors make the mistake of calling their offices Head Quarters, Head Office or Corporate. It is sometimes difficult for my franchise startup clients to understand why this choice can be a mistake; after all, most of them are setting up to grow a large business and they identify this growth with those terms. It [...]
Posted on March 24, 2010 by Lizette Pirtle
Franchising is not for everyone. Not every business seeking to grow should choose franchising as the method of expansion. For example, some businesses do not have the ability to create a sustainable relationship (see older post); for others the decision whether or not to franchise should be considered in light of the following five questions: [...]
Posted on March 18, 2010 by Lizette Pirtle
Start-up franchisors face numerous challenges but they can all be summarized in one phrase: They need to learn how to become successful franchisors. They must master their new tasks and responsibilities and all that it entails to be a successful franchisor. Most franchisors learn as they go; some are smart and look for information, mentoring, and [...]
Posted on March 15, 2010 by Lizette Pirtle
Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]
Posted on March 9, 2010 by Lizette Pirtle
I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in particular caught my attention as he shared with the group how happy he [...]
Posted on March 8, 2010 by Lizette Pirtle
There are many products available in the market that claim to aid the performance of franchisees. I am constantly on the lookout for tools that can make a difference for my clients and their franchisees; and, I am always amazed at what technology is able to accomplish. Last week I went through a demo of [...]
Posted on February 24, 2010 by Lizette Pirtle
Now that you’ve started to work on your strategy and have created your Social Media policies, you may want to learn more. Paul Segreto of franchisEssentials is one of the best resources to go to when you want to learn more about using Social Media within the franchising context. I certainly have learned a lot from Paul. Paul has helped [...]
Posted on February 23, 2010 by Lizette Pirtle
When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not forget. Many franchisees are technology savvy and will know this fact while others need to be educated. [...]
Posted on February 22, 2010 by Lizette Pirtle
If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be an excellent choice. Facebook is not a good medium for a B2B type of [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 203-405-2140; there is no cost or obligation.
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