10 Tips to create great Franchisee-Franchisor Relations

Posted on July 15, 2009 by Lizette Pirtle

Not unlike a marriage or any other close relationship, a happy Franchisor-Franchisee relationship is based on communication. If you remember the following 10 tips, you can create an environment where productive and lasting franchisee-franchisor relationships can flourish.

  1. Be approachable. Do not tolerate an “us vs. them” attitude from your employees or from your franchisees.
  2. Communicate with your franchisees frequently and encourage communication among themselves as well as with your staff.
  3. Learn to understand the nature and psychology of those people who choose to become franchisees.
  4. Provide support and ongoing training. Also important is to make franchisees accountable to their own objectives and goals.
  5. Never let your franchisees feel that they are alone.
  6. Keep the success of franchisees at the same level of importance as your own success.
  7. Learn to understand the development of franchisees; appreciate their changing needs and always be ready to respond.
  8. Always remember and cherish your close interdependence.
  9. Provide a superior quality of service. Your franchisees are your customers.
  10. Recognize the accomplishments of franchisees. Be thankful and grateful for their contributions to your system.

 

 

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