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	<title>Comments on: Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 3</title>
	<atom:link href="http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/</link>
	<description>Expanding small businesses via franchising and helping those businesses succeed.</description>
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		<title>By: Allie Mims</title>
		<link>http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/comment-page-1/#comment-178</link>
		<dc:creator>Allie Mims</dc:creator>
		<pubDate>Wed, 24 Feb 2010 15:11:09 +0000</pubDate>
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		<description>Fantastic post Lizette!  Great advice all around...especially with Twitter.</description>
		<content:encoded><![CDATA[<p>Fantastic post Lizette!  Great advice all around&#8230;especially with Twitter.</p>
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		<title>By: Lizette Pirtle</title>
		<link>http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/comment-page-1/#comment-175</link>
		<dc:creator>Lizette Pirtle</dc:creator>
		<pubDate>Tue, 23 Feb 2010 20:21:23 +0000</pubDate>
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		<description>Thanks Joel and Thomas...

Appreciate your great comments and suggestions!</description>
		<content:encoded><![CDATA[<p>Thanks Joel and Thomas&#8230;</p>
<p>Appreciate your great comments and suggestions!</p>
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		<title>By: Thomas Scott</title>
		<link>http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/comment-page-1/#comment-174</link>
		<dc:creator>Thomas Scott</dc:creator>
		<pubDate>Tue, 23 Feb 2010 18:53:59 +0000</pubDate>
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		<description>Great post! Very detailed and well thought out. I encourage franchisees to cultivate a local community - the local office will have a community made up of their fans and this should be very different than the community the company will make on its fan page. I like more personal communities where there is a photo of the author rather than an avatar. I believe that a personal photo is better for building real relationships than company logos. We often go back and forth about having zees pool their personal and business contacts into one facebook account rather than having one for business and one for personal. I&#039;ve found in our business that having real relationships requires trust and that being really open and transparent with the person you really are makes for a better business relationship. (Provided your personal life is tasteful and free of offensive content).</description>
		<content:encoded><![CDATA[<p>Great post! Very detailed and well thought out. I encourage franchisees to cultivate a local community &#8211; the local office will have a community made up of their fans and this should be very different than the community the company will make on its fan page. I like more personal communities where there is a photo of the author rather than an avatar. I believe that a personal photo is better for building real relationships than company logos. We often go back and forth about having zees pool their personal and business contacts into one facebook account rather than having one for business and one for personal. I&#8217;ve found in our business that having real relationships requires trust and that being really open and transparent with the person you really are makes for a better business relationship. (Provided your personal life is tasteful and free of offensive content).</p>
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		<title>By: Joel Libava</title>
		<link>http://www.expansionexperts.com/blog/franchising/franchisors-have-you-added-social-media-policies-to-your-ops-manual-part-3/comment-page-1/#comment-172</link>
		<dc:creator>Joel Libava</dc:creator>
		<pubDate>Tue, 23 Feb 2010 14:25:27 +0000</pubDate>
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		<description>Great job on this one, Lizette!

WOW!

The hot button for me is your suggestion to keep religion out of any and all corporate communications. 

Some franchisors STILL mention religion and their religious affiliations on their websites and blogs. 

It is a major turn-off.

The Franchise King®</description>
		<content:encoded><![CDATA[<p>Great job on this one, Lizette!</p>
<p>WOW!</p>
<p>The hot button for me is your suggestion to keep religion out of any and all corporate communications. </p>
<p>Some franchisors STILL mention religion and their religious affiliations on their websites and blogs. </p>
<p>It is a major turn-off.</p>
<p>The Franchise King®</p>
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