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Expanding small businesses via franchising and helping those businesses succeed.
Posted on April 23, 2010 by Lizette Pirtle
This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points that I want to share with you. [...]
Posted on April 19, 2010 by Lizette Pirtle
Why not both: successful and right? I don’t subscribe to “either/or” any longer; I now embrace the beauty of the AND which allows for possibilities to come into my life. However, when it comes to success and being right there is clearly an either/or. That is, being successful and being right do not mix, in [...]
Posted on April 10, 2010 by Lizette Pirtle
Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other franchisors don’t have enough clarity around this issue as to attract and accept the [...]
Posted on April 9, 2010 by Lizette Pirtle
You want to grow your business. You believe franchising is the way to go but have learned that you are not quite ready yet. Is there anything you can do to get ready? Step 1 — Am I ready? The first thing you need to do is to find out whether or not you are [...]
Posted on April 8, 2010 by Lizette Pirtle
Fear is an emotion fueled by our beliefs. Our fears incarcerate us and paralyze us. We are aware of some of our fears, but unfortunately too many others remain hidden in our unconscious often misguiding our lives in the direction opposite to our dreams. Our fears create traps along our path towards our dreams. Trap [...]
Posted on April 2, 2010 by Lizette Pirtle
Many franchisors make the mistake of calling their offices Head Quarters, Head Office or Corporate. It is sometimes difficult for my franchise startup clients to understand why this choice can be a mistake; after all, most of them are setting up to grow a large business and they identify this growth with those terms. It [...]
Posted on March 24, 2010 by Lizette Pirtle
Franchising is not for everyone. Not every business seeking to grow should choose franchising as the method of expansion. For example, some businesses do not have the ability to create a sustainable relationship (see older post); for others the decision whether or not to franchise should be considered in light of the following five questions: [...]
Posted on March 18, 2010 by Lizette Pirtle
Start-up franchisors face numerous challenges but they can all be summarized in one phrase: They need to learn how to become successful franchisors. They must master their new tasks and responsibilities and all that it entails to be a successful franchisor. Most franchisors learn as they go; some are smart and look for information, mentoring, and [...]
Posted on March 15, 2010 by Lizette Pirtle
Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]
Posted on March 13, 2010 by Lizette Pirtle
A franchise opportunity does not create happiness. It can contribute to it, but it is not the real cause of the happiness we may or may not feel. What a franchisor does or fails to do has no more impact on our happiness than what we allow it to have. In the same token, our jobs [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 828-505-0908; there is no cost or obligation.
