5 Beliefs Successful and Unsuccessful Franchisors Hold

Posted on June 3, 2010 by Lizette Pirtle

Our beliefs create the world we experience. I see it all the time in my own life and the life of others. Franchise success depends on numerous factors many of which I have discussed in this blog. However, one critical element to success often overlooked is whether or not franchisors hold beliefs that support their [...]

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3 Things Your Franchisees Expect From You

Posted on May 19, 2010 by Lizette Pirtle

Whether or not we should, whenever we enter a relationship we have expectations; and, your franchisees are not any different. Franchisees are individuals, and as such, they will have somewhat different types of expectations, yet there are some common ones to which you should pay attention. In fact, one of the most important steps you [...]

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Franchising Your Business? Things to Keep in Mind

Posted on May 4, 2010 by Lizette Pirtle

  Last month I was interviewed by Paul Segreto on his radio show Franchise Today. During this interview I covered some important topics to consider when franchising a business. This post which I am revisiting expands on the topics I covered during the Franchise Today Interview. Are you considering franchising your business? If so, start by [...]

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True or False? Most Common Franchising Myths

Posted on May 3, 2010 by Lizette Pirtle

  Many people hold some erroneous beliefs about franchising which can mislead them and create a lot of unnecessary pain.  Myth 1:   If I franchise my business I will make tons of money. Yes, there is a good probability that franchising a business will result in significant financial gain. But, unfortunately, this is not always [...]

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Looking for Franchise Leads? Start With Your Website

Posted on April 23, 2010 by Lizette Pirtle

  This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points that I want to share with you. [...]

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Are Your Franchisees More Interested In Being Right Than In Being Successful?

Posted on April 19, 2010 by Lizette Pirtle

Why not both: successful and right? I don’t subscribe to “either/or” any longer; I now embrace the beauty of the AND which allows for possibilities to come into my life. However, when it comes to success and being right there is clearly an either/or. That is, being successful and being right do not mix, in [...]

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Do You Know Who Is Your Ideal Franchisee?

Posted on April 10, 2010 by Lizette Pirtle

Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other franchisors don’t have enough clarity around this issue as to attract and accept the [...]

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Are You Ready To Franchise? If Not, What Can You Do Now?

Posted on April 9, 2010 by Lizette Pirtle

  You want to grow your business. You believe franchising is the way to go but have learned that you are not quite ready yet. Is there anything you can do to get ready? Step 1 — Am I ready? The first thing you need to do is to find out whether or not you are [...]

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Franchisees: Are Your Fears Sabotaging Your Dreams?

Posted on April 8, 2010 by Lizette Pirtle

Fear is an emotion fueled by our beliefs. Our fears incarcerate us and paralyze us. We are aware of some of our fears, but unfortunately too many others remain hidden in our unconscious often misguiding our lives in the direction opposite to our dreams. Our fears create traps along our path towards our dreams. Trap [...]

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Who Cares What Franchisors Call Their Offices?

Posted on April 2, 2010 by Lizette Pirtle

Many franchisors make the mistake of calling their offices Head Quarters, Head Office or Corporate. It is sometimes difficult for my franchise startup clients to understand why this choice can be a mistake; after all, most of them are setting up to grow a large business and they identify this growth with those terms. It [...]

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