Posts Tagged branding

5 Steps to Differentiate Your Franchise Offering

Posted on November 10, 2011 by Brian Miller

Franchising today is highly competitive.  More and more companies are choosing to franchise as their method for expansion.  This makes it critical for you to differentiate your franchise offering.  In today’s economic environment, you must make your franchise stand out so you can attract and recruit qualified franchisee candidates. Differentiation of your franchise offering is [...]

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Is the Name of your Business Protected?

Posted on December 2, 2009 by Lizette Pirtle

Many people mistake obtaining a domain name as protecting the name of their businesses. Others believe that having a business license in the name of the business protects them. Unfortunately these can be costly misconceptions if you ever decide to expand your business. If you have not protected the name of your business through a [...]

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