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Posted on September 12, 2010 by Lizette Pirtle
A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures. A franchisee of an unidentified brand also made a comment enraged at the original posting and at my agreement with it. Her argument was that franchisors should worry [...]
Posted on March 8, 2010 by Lizette Pirtle
There are many products available in the market that claim to aid the performance of franchisees. I am constantly on the lookout for tools that can make a difference for my clients and their franchisees; and, I am always amazed at what technology is able to accomplish. Last week I went through a demo of [...]
Posted on February 23, 2010 by Lizette Pirtle
When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not forget. Many franchisees are technology savvy and will know this fact while others need to be educated. [...]
Posted on February 22, 2010 by Lizette Pirtle
If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be an excellent choice. Facebook is not a good medium for a B2B type of [...]
Posted on February 22, 2010 by Lizette Pirtle
Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring little investment to implement and manage, yet having the potential for far reaching results. As a franchisor, you need to create and implement Social [...]
Posted on September 2, 2009 by Jane
Once you have made the decision to franchise, your focus shifts to replicating your business. And in order to replicate your business, you need an operations manual that conveys all of the how-to information to the new franchisee. This makes sense. If the goal is to replicate the success of the business time and time [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 203-405-2140; there is no cost or obligation.
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