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Expanding small businesses via franchising and helping those businesses succeed.
Posted on March 19, 2012 by Brian Miller
Tweet Commoditization is almost the total lack of meaningful differentiation in products and/or services; and, its practices are those in which price drives the quality of the product or service; margins fall through the floor; and, customers are attracted only on the basis of price, price, price. Commoditization affects franchisors in two areas: unit economics [...]
Posted on January 24, 2012 by Brian Miller
Tweet The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses has resulted in a severe decline of franchise sales for many franchisors. Only those franchisors that responded to [...]
Posted on December 28, 2011 by Brian Miller
Tweet The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years toculminate our careers with gold watches and the security of retirement plans and a strong Social Security system. Unemployment rates have continued to rise in the [...]
Posted on November 10, 2011 by Brian Miller
Tweet Franchising today is highly competitive. More and more companies are choosing to franchise as their method for expansion. This makes it critical for you to differentiate your franchise offering. In today’s economic environment, you must make your franchise stand out so you can attract and recruit qualified franchisee candidates. Differentiation of your franchise offering [...]
Posted on April 23, 2010 by Lizette Pirtle
Tweet This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points that I want to share with [...]
Posted on March 9, 2010 by Lizette Pirtle
Tweet I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in particular caught my attention as he shared with the group how happy [...]
Posted on January 14, 2010 by Lizette Pirtle
Tweet The term ‘Early Adopters’ is commonly used in technology and it also has been applied in franchising for many years. It defines those people who join a new franchising company: one that has few or no franchisees. Early Adopters are the key to the success of any franchise company because without them there is no potential [...]
Posted on January 12, 2010 by Lizette Pirtle
Tweet You have waited for a long time and invested a great deal of money in the process of franchising your business. It is only natural that you are excited when you talk with people who are interested in your opportunity. But, be careful that your enthusiasm does not lead you to reveal too much [...]
Posted on August 17, 2009 by Lizette Pirtle
Tweet According to the 2008 Annual Franchise Development Report published by the Franchise Update Media Group, in 2008 16% of franchise sales came from brokers. This is a significant percentage; 16% is nothing to dismiss, at least not in my book. It is true that brokers and similar referral sources charge large commissions, but they also [...]
Posted on August 13, 2009 by Lizette Pirtle
Tweet We’ve all heard the saying “If you don’t know where you’re going, any road we’ll take you there.” Well, some of these roads are fun, productive, and easy while others aren’t so much so; and, what’s worse, they may never take us where we need to go. You franchised your business because you wanted to have [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 203-405-2140; there is no cost or obligation.
