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Expanding small businesses via franchising and helping those businesses succeed.
Posted on April 23, 2010 by Lizette Pirtle
This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points that I want to share with you. [...]
Posted on March 9, 2010 by Lizette Pirtle
I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in particular caught my attention as he shared with the group how happy he [...]
Posted on January 14, 2010 by Lizette Pirtle
The term ‘Early Adopters’ is commonly used in technology and it also has been applied in franchising for many years. It defines those people who join a new franchising company: one that has few or no franchisees. Early Adopters are the key to the success of any franchise company because without them there is no potential for [...]
Posted on January 12, 2010 by Lizette Pirtle
You have waited for a long time and invested a great deal of money in the process of franchising your business. It is only natural that you are excited when you talk with people who are interested in your opportunity. But, be careful that your enthusiasm does not lead you to reveal too much about [...]
Posted on August 17, 2009 by Lizette Pirtle
According to the 2008 Annual Franchise Development Report published by the Franchise Update Media Group, in 2008 16% of franchise sales came from brokers. This is a significant percentage; 16% is nothing to dismiss, at least not in my book. It is true that brokers and similar referral sources charge large commissions, but they also sift [...]
Posted on August 13, 2009 by Lizette Pirtle
We’ve all heard the saying “If you don’t know where you’re going, any road we’ll take you there.” Well, some of these roads are fun, productive, and easy while others aren’t so much so; and, what’s worse, they may never take us where we need to go. You franchised your business because you wanted to have franchisees [...]
Posted on August 10, 2009 by Lizette Pirtle
Press releases have always been great marketing tools for franchisors and franchisees alike. Most franchisors have always encouraged franchisees to send out press releases when they open their doors for business. And, many franchisees were reluctant to follow this suggestion because of the effort that it used to require to distribute them. Today, however, with the help of [...]
Posted on July 30, 2009 by Lizette Pirtle
When I discovered the power of Twitter and decided to delve deeper into LinkedIn and Facebook a few months ago, I felt as if I just had woken up from a coma. I was confused and almost dizzy with all the information I had to sort out. My mind was flooded with questions such as: Is [...]
Posted on July 29, 2009 by Lizette Pirtle
Let’s face it, growing a franchise company is not easy in the best of economic times, especially for newer franchise companies. Getting the first five to ten franchises sold calls for a lot of time and effort. Remember when you started your business, the one you have now franchised? Remember all your hard work and effort to [...]
Posted on May 26, 2009 by Lizette Pirtle
Selling or awarding the first few franchises is not always an easy task. One of the main barriers to overcome is the inability of franchisors to discuss financial information about the business unless such information is disclosed in the Franchise Disclosure Document (FDD). Because of inherent problems with earning claims most franchise companies choose to [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 828-505-0908; there is no cost or obligation.
