Posts Tagged Franchisee Relations

3 Things Your Franchisees Expect From You

Posted on May 19, 2010 by Lizette Pirtle

Whether or not we should, whenever we enter a relationship we have expectations; and, your franchisees are not any different. Franchisees are individuals, and as such, they will have somewhat different types of expectations, yet there are some common ones to which you should pay attention. In fact, one of the most important steps you [...]

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Do You Understand the Development Stages Your Franchisees Go Through?

Posted on March 15, 2010 by Lizette Pirtle

Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]

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5 Email Sins to Avoid in Franchising

Posted on October 14, 2009 by Lizette Pirtle

I recently read an article in Wall Street Journal that hailed the death of email as a form of communication. There is no question that the way we communicate is changing through the introduction of Social Media, but I believe we’ll continue to use email for most of our business communications for a many years [...]

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Are franchise relationships dependent or interdependent?

Posted on September 29, 2009 by Lizette Pirtle

The franchising relationship between franchisor and franchisee is one of the best examples of interdependence. It all starts with sharing a common set of principles and values. When people evaluate franchise opportunities they’re usually attracted to those companies with whom they share common principles and ethics. This commonality becomes a crucial aspect of their final decision making. Likewise franchisors look for a [...]

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Franchising: a Love Affair by Lizette Pirtle

Posted on July 22, 2009 by Lizette Pirtle

Franchising is a special kind of relationship unlike any other you’ll ever enter. It goes beyond a legal agreement between two parties, and beyond a business format system.   Franchising is a way of life. It is a relationship where two parties come with the intention to co-create something that without the other could not [...]

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10 Tips to create great Franchisee-Franchisor Relations

Posted on July 15, 2009 by Lizette Pirtle

Not unlike a marriage or any other close relationship, a happy Franchisor-Franchisee relationship is based on communication. If you remember the following 10 tips, you can create an environment where productive and lasting franchisee-franchisor relationships can flourish. Be approachable. Do not tolerate an “us vs. them” attitude from your employees or from your franchisees. Communicate with [...]

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