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Expanding small businesses via franchising and helping those businesses succeed.
Posted on April 30, 2013 by Lizette Pirtle
Tweet Most likely the answer to this question is an unequivocal “No, you wouldn’t.” So the question that begs to be asked is “Why would anyone pay an ongoing fee if they don’t perceive they are getting value?” And, that answer also is: “They wouldn’t.” The issue of providing ongoing value is often overlooked by [...]
Posted on September 12, 2010 by Lizette Pirtle
Tweet A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures. A franchisee of an unidentified brand also made a comment enraged at the original posting and at my agreement with it. Her argument was that franchisors should [...]
Posted on January 18, 2010 by Lizette Pirtle
Tweet Working from the premise that franchisees are smart people who have already been successful at previous careers, we charge ahead to download mega gigs of information into their heads as soon as they join the system. We rarely contemplate the fact that they may not be able to absorb the information we have to offer. Once [...]
Posted on August 6, 2009 by Lizette Pirtle
Tweet You’ve decided to enter the world of social media and started by opening a Twitter account. You search around and find that your franchisees are already ahead of you and have been Tweeting away. What do you do? Don’t panic. Recognize the benefits of your franchisees’ use of Social Media: they can get more business and [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 203-405-2140; there is no cost or obligation.
