Posts Tagged franchisee training
Posted on March 15, 2010 by Lizette Pirtle
Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss out important distinctions failing to address the needs of franchisees at their different stages of growth. Franchisees go through 4 distinct developmental phases: [...]
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Posted on January 18, 2010 by Lizette Pirtle
Working from the premise that franchisees are smart people who have already been successful at previous careers, we charge ahead to download mega gigs of information into their heads as soon as they join the system. We rarely contemplate the fact that they may not be able to absorb the information we have to offer. Once I [...]
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Posted on November 18, 2009 by Lizette Pirtle
Our franchise training programs tend to follow the objective of teaching franchisees how to run and operate the business. Is this objective enough? Is it appropriate by itself? Are we missing any opportunities? In my quest to shift the thinking of clients to more global issues, I came up with an interesting exercise. I ask [...]
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