Posts Tagged Franchisee

Do You Know Who Is Your Ideal Franchisee?

Posted on April 10, 2010 by

Tweet Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other franchisors don’t have enough clarity around this issue as to attract and accept [...]

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Why do people invest in franchises?

Posted on July 24, 2009 by

Tweet There are several reasons why people invest in franchising.  People want to minimize risk; they want someone else to worry about the future; they want to take advantage of combined purchasing power; and, most importantly, they don’t want to make mistakes.  They seek independence BUT with minimal risk. An entrepreneur is prepared to put everything [...]

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