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Expanding small businesses via franchising and helping those businesses succeed.
Posted on January 14, 2010 by Lizette Pirtle
The term ‘Early Adopters’ is commonly used in technology and it also has been applied in franchising for many years. It defines those people who join a new franchising company: one that has few or no franchisees. Early Adopters are the key to the success of any franchise company because without them there is no potential for [...]
Posted on January 12, 2010 by Lizette Pirtle
You have waited for a long time and invested a great deal of money in the process of franchising your business. It is only natural that you are excited when you talk with people who are interested in your opportunity. But, be careful that your enthusiasm does not lead you to reveal too much about [...]
Posted on December 2, 2009 by Lizette Pirtle
Many people mistake obtaining a domain name as protecting the name of their businesses. Others believe that having a business license in the name of the business protects them. Unfortunately these can be costly misconceptions if you ever decide to expand your business. If you have not protected the name of your business through a [...]
Posted on November 19, 2009 by Lizette Pirtle
There are many keys to the success of a franchise and one of the most important ones is the sustainability of the relationship. A sustainable franchise relationship is one where both parties perceive they are receiving value. Strong brands generate this sense of value from the brand recognition they offer which generates business for franchisees [...]
Posted on November 19, 2009 by Lizette Pirtle
“Exit strategies” is a term often attributed to big business; but it’s as, or even more, applicable to small business owners. Are you one of those people who rather not to think of the inevitable time when you’ll get older and want to slow down? If your children aren’t going to be involved in the business, who [...]
Posted on November 18, 2009 by Lizette Pirtle
Our franchise training programs tend to follow the objective of teaching franchisees how to run and operate the business. Is this objective enough? Is it appropriate by itself? Are we missing any opportunities? In my quest to shift the thinking of clients to more global issues, I came up with an interesting exercise. I ask [...]
Posted on September 2, 2009 by Jane
Once you have made the decision to franchise, your focus shifts to replicating your business. And in order to replicate your business, you need an operations manual that conveys all of the how-to information to the new franchisee. This makes sense. If the goal is to replicate the success of the business time and time [...]
Posted on August 27, 2009 by Lizette Pirtle
All communities, industries, and companies have their own lingo made up of unique words, terms, acronyms and expressions which are generally understood only by those belonging or related to these organizations. Understanding the language makes us part of the team; and from this perspective jargon can have powerful uniting qualities, but it also can separate us from the rest of [...]
Posted on August 10, 2009 by Lizette Pirtle
Press releases have always been great marketing tools for franchisors and franchisees alike. Most franchisors have always encouraged franchisees to send out press releases when they open their doors for business. And, many franchisees were reluctant to follow this suggestion because of the effort that it used to require to distribute them. Today, however, with the help of [...]
Posted on August 6, 2009 by Lizette Pirtle
You’ve decided to enter the world of social media and started by opening a Twitter account. You search around and find that your franchisees are already ahead of you and have been Tweeting away. What do you do? Don’t panic. Recognize the benefits of your franchisees’ use of Social Media: they can get more business and they [...]
International Expansion Experts
International Expansion Experts is a franchise consulting firm committed to creating and supporting successful franchising organizations. We are a boutique firm that customizes each project.
Our strengths are: caring personal service and a wealth of knowledge and practical experience. We are here to help you achieve your franchise success dreams.
Give us a call at 203-405-2140; there is no cost or obligation.
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