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Posted on February 23, 2010 by Lizette Pirtle
When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not forget. Many franchisees are technology savvy and will know this fact while others need to be educated. [...]
Posted on February 22, 2010 by Lizette Pirtle
Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring little investment to implement and manage, yet having the potential for far reaching results. As a franchisor, you need to create and implement Social [...]
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