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Expanding small businesses via franchising and helping those businesses succeed.
Posted on September 12, 2010 by Lizette Pirtle
A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures. A franchisee of an unidentified brand also made a comment enraged at the original posting and at my agreement with it. Her argument was that franchisors should worry [...]
Posted on August 18, 2010 by Lizette Pirtle
From time to time I find interesting news happening in the world of franchising so I have decided to share them with my readers in this format. I hope you enjoy this new addition to the Small Biz Franchising Blog. They will have the same title and the same graphic and, of course, they will [...]
Posted on February 24, 2010 by Lizette Pirtle
Now that you’ve started to work on your strategy and have created your Social Media policies, you may want to learn more. Paul Segreto of franchisEssentials is one of the best resources to go to when you want to learn more about using Social Media within the franchising context. I certainly have learned a lot from Paul. Paul has helped [...]
Posted on February 23, 2010 by Lizette Pirtle
When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not forget. Many franchisees are technology savvy and will know this fact while others need to be educated. [...]
Posted on February 22, 2010 by Lizette Pirtle
If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be an excellent choice. Facebook is not a good medium for a B2B type of [...]
Posted on February 22, 2010 by Lizette Pirtle
Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring little investment to implement and manage, yet having the potential for far reaching results. As a franchisor, you need to create and implement Social [...]
Posted on November 8, 2009 by Lizette Pirtle
I have written several posts about social media and franchising. I’ve discussed topics such as: what to do if your franchisees are venting their anger via social media and what to do to catch up with your franchisees if you are coming late to the party and your franchisees start using social media before you. [...]
Posted on October 11, 2009 by Lizette Pirtle
Franchisees are not employees and thus they should never be treated as such under any conditions. The franchise agreement and its extension, the Operations Manual, bind franchisees to certain behaviors and manners of conduct, yet they also bind franchisors. It is a fact that when franchisees are unhappy they will express their displeasure just like an employee or a [...]
Posted on August 6, 2009 by Lizette Pirtle
You’ve decided to enter the world of social media and started by opening a Twitter account. You search around and find that your franchisees are already ahead of you and have been Tweeting away. What do you do? Don’t panic. Recognize the benefits of your franchisees’ use of Social Media: they can get more business and they [...]
Posted on August 6, 2009 by Lizette Pirtle
First BREATHE … yes, there is a LOT to learn about Social Media, but the key is to embrace this learning opportunity with a beginner’s mind and make it fun. When you feel overwhelmed, just take a break and know that there’re people who can help you; seek them out. The tendency of franchisors to be independent is partly what [...]
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