Posts Tagged Social Media

Use Social Media to Build Brand Awareness

Posted on August 2, 2009 by Lizette Pirtle

Social Media offers emerging franchisors a wonderful tool to build their brands globally.  People invest in franchises partly because they want to benefit from the brand awareness that future customers already have. However, for the majority of small businesses that decide to franchise brand awareness is confined to their local markets; and, building it throughout the country has [...]

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Social Media: How does it apply to franchising?

Posted on July 30, 2009 by Lizette Pirtle

When I discovered the power of Twitter and decided to delve deeper into LinkedIn and Facebook a few months ago, I felt as if I just had woken up from a coma. I was confused and almost dizzy with all the information I had to sort out. My mind was flooded with questions such as: Is [...]

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