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Lizette Pirtle, Co-Founder and CEO

Lizette is an expert in franchise operations and training at franchisee and franchisor levels. Her more than 20 years franchise experience is expansive covering daily operations, marketing, communications and training. Lizette is passionate about designing franchise operational and training systems that allow franchisees and franchisors achieve the success they seek. She has a knack for breaking concepts down and creating efficient and effective processes and business format systems. She derives tremendous joy in assisting her clients implement their vision.

Lizette came to the United States from her native country of Venezuela to study at Virginia Polytechnic Institute and State University. She earned undergraduate degrees in English and Economics and a Masters degree in Economics.

After her graduate work, Lizette joined a franchised organization of over 700 independent small business consultants. As the Director of Training and later Vice President of Training and Publications, she designed and implemented the entire training plan to support beginning, intermediate, and advanced business consultants. Programs included Basic and Advanced Training Institutes, one-on-one field training, workshops and seminars, a wide range of business technical training modules and publications, as well as National Conferences.

In 1993, Lizette joined her husband, Bob, in an assignment in South Africa. There they formed a consulting group that created franchise systems for mature and start-up companies ranging from micro-businesses to multinational corporations. As a director of this group, Lizette specialized in creating operating systems and procedures as well as developing training and support programs for new and established franchisors. She enjoyed using her creativity to convey technical and business information to people with many different levels of education and comprehension.

Upon returning from South Africa, Lizette joined a new and rapidly growing franchising company specializing in coaching aspiring business and franchise owners. As vice president of training and support, Lizette managed field operations and created, implemented and directed all training, support and communication programs. Lizette also managed the design and implementation of a state-of-the-art intranet system and other computerized tools to aid communication and enhance the efficient operation of the franchise organization. She led the Regional Developer program to its full development through innovative training and support programs as well as creative operational procedures.

Today Lizette enjoys helping clients create the step-by-step implementable processes that ensure their success as well as the success of their franchisees. As the author of Franchise Success, The New Formula, she shows her commitment to the success of franchisees and her passion for coaching and development. She considers herself in essence a trainer and thus turns every consulting assignment into one of education and coaching.

Lizette loves to read and to garden. She enjoys hiking with her husband in the Blue Ridge Mountains; and, although all animals and nature in general provide much joy to her, she simply adores dogs