The Franchising Team

Our team has the experience and the knowledge you need to franchise your business. We have owned, worked for or with hundreds of businesses of all sizes but our passion is assisting small businesses grow and prosper. Small businesses have particular needs. They have fewer resources and thus need systems and structures that can be effectively implemented without the large budgets of big corporations. We understand, we’ve been there and our team knows not only what needs to be done, but how you can get it accomplished without the large staff and budgets of big companies. Call us for a no cost, no obligation consultation 828-505-0908.

Bob Pirtle, Founder and President

Robert E. Pirtle

A leading franchise and business expansion expert with over 30 years experience. Focus: expansion strategies, financial viability and legal compliance.

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Lizette Pirtle, Co-Founder and CEO

Lizette Pirtle

A franchise operations, training and marketing expert with over 20 years experience. Focus: operational planning, marketing strategies, support and training programs.

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Jane Fravel Gordon, Senior Writer
and Editor

Jane Fravel Gordon

An operations systems expert and senior writer and editor with over 25 years experience. Focus: operational policies and procedures.

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Marlene Shaner, Franchise Support
and Administration

Marlene Shaner

An administrative systems expert with over 20 years experience. Focus: legal compliance and state filings.

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The Legal Team

We are associated with the best franchise attorneys in the country; we have known them and worked with them for over twenty years. We partner with these firms to provide the most comprehensive services to our clients. We most often use Ballard Spahr, LLP and also Dorsey and Whitney, LLP.


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