Commoditization is almost the total lack of meaningful differentiation in products and/or services; and, its practices are those in which price drives the quality of the product or service; margins fall through the floor; and, customers are attracted … [Read more...]
Talking Funding First – Why a Reversal of the Traditional Franchise Sales Process is Critical
January 24, 2012 by ·
The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses … [Read more...]
The New Breed of Franchise Candidates – Who Are They?
December 28, 2011 by ·
The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years to culminate our careers with gold watches and the security of retirement plans and a … [Read more...]
5 Steps to Differentiate Your Franchise Offering
November 10, 2011 by ·
Franchising today is highly competitive. More and more companies are choosing to franchise as their method for expansion. This makes it critical for you to differentiate your franchise offering. In today’s economic environment, you must make your … [Read more...]
How Can Franchisors and Franchisees Benefit from a Mastermind Group?
September 18, 2011 by ·
It was over 20 years ago when I first read Think and Grow Rich by Napoleon Hill., I have reread this life altering little book on many occasions, always discovering something new and relevant. One of the most influential concepts that this book … [Read more...]
