Franchisors: Have You Added Social Media Policies to Your OPS Manual? Part 2

February 22, 2010 by ·

If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be … [Read more...]

Filed Under: Brand Awareness, Franchising, Franchisors, Social Media · Tagged: , ,

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1

February 22, 2010 by ·

Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]

Filed Under: Brand Awareness, Franchising, Franchisors, Social Media · Tagged: , ,

The Role of Press Releases in Franchising

August 10, 2009 by ·

Press releases have always been great marketing tools for franchisors and franchisees alike. Most franchisors have always encouraged franchisees to send out press releases when they open their doors for business. And, many franchisees were reluctant … [Read more...]

Filed Under: Brand Awareness, Franchise Sales, Franchising, Franchisors, Marketing franchises · Tagged: , ,

Use Social Media to Build Brand Awareness

August 2, 2009 by ·

Social Media offers emerging franchisors a wonderful tool to build their brands globally.  People invest in franchises partly because they want to benefit from the brand awareness that future customers already have. However, for the majority of small … [Read more...]

Filed Under: Brand Awareness, Franchise Sales, Franchising, Franchisors, Social Media · Tagged: ,