Franchisors: Have You Added Social Media Policies to Your OPS Manual? Part 2

If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1

Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]

The Role of Press Releases in Franchising

Press releases have always been great marketing tools for franchisors and franchisees alike. Most franchisors have always encouraged franchisees to send out press releases when they open their doors for business. And, many franchisees were reluctant … [Read more...]

Use Social Media to Build Brand Awareness

Social Media offers emerging franchisors a wonderful tool to build their brands globally.  People invest in franchises partly because they want to benefit from the brand awareness that future customers already have. However, for the majority of small … [Read more...]