The New Breed of Franchise Candidates – Who Are They?

The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years to culminate our careers with gold watches and the security of retirement plans and a … [Read more...]

5 Steps to Differentiate Your Franchise Offering

Franchising today is highly competitive.  More and more companies are choosing to franchise as their method for expansion.  This makes it critical for you to differentiate your franchise offering.  In today’s economic environment, you must make your … [Read more...]

The Economist’s Franchise Fair – June 28-29

  More and more people continue to lose their jobs and they are searching for alternatives such as those provided by franchising. This was obvious at a recent franchise show organized by The Entrepreneur’s Source in Chicago. The event was … [Read more...]

Franchise Procedures vs. Franchise Support: The Fight is on– Or is It?

A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures.  A franchisee of an unidentified brand also made a comment enraged at the … [Read more...]

Looking for Franchise Leads? Start With Your Website

  This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points … [Read more...]

Are You Listening or Merely Hearing What Franchisees and Prospects Are Telling You?

I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 4

Now that you've started to work on your strategy and have created your Social Media policies, you may want to learn more. Paul Segreto of franchisEssentials is one of the best resources to go to when you want to learn more about using Social Media … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 3

When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not … [Read more...]

Franchisors: Have You Added Social Media Policies to Your OPS Manual? Part 2

If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1

Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]