The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years to culminate our careers with gold watches and the security of retirement plans and a … [Read more...]
5 Steps to Differentiate Your Franchise Offering
November 10, 2011 by ·
Franchising today is highly competitive. More and more companies are choosing to franchise as their method for expansion. This makes it critical for you to differentiate your franchise offering. In today’s economic environment, you must make your … [Read more...]
The Economist’s Franchise Fair – June 28-29
May 28, 2011 by ·
More and more people continue to lose their jobs and they are searching for alternatives such as those provided by franchising. This was obvious at a recent franchise show organized by The Entrepreneur’s Source in Chicago. The event was … [Read more...]
Franchise Procedures vs. Franchise Support: The Fight is on– Or is It?
September 12, 2010 by ·
A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures. A franchisee of an unidentified brand also made a comment enraged at the … [Read more...]
Looking for Franchise Leads? Start With Your Website
April 23, 2010 by ·
This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points … [Read more...]
Are You Listening or Merely Hearing What Franchisees and Prospects Are Telling You?
March 9, 2010 by ·
I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in … [Read more...]
