The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years to culminate our careers with gold watches and the security of retirement plans and a … [Read more...]
5 Steps to Differentiate Your Franchise Offering
Franchising today is highly competitive. More and more companies are choosing to franchise as their method for expansion. This makes it critical for you to differentiate your franchise offering. In today’s economic environment, you must make your … [Read more...]
The Economist’s Franchise Fair – June 28-29
More and more people continue to lose their jobs and they are searching for alternatives such as those provided by franchising. This was obvious at a recent franchise show organized by The Entrepreneur’s Source in Chicago. The event was … [Read more...]
Looking for Franchise Leads? Start With Your Website
This week I was catching up with Dan Rogers and Allie Mims founders of SEO Komodo. Every time I talk with these guys I learn a lot. We got into the topic of how to generate franchise leads in today’s environment and they had some awesome points … [Read more...]
Are You Listening or Merely Hearing What Franchisees and Prospects Are Telling You?
I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in … [Read more...]