Franchisors: Stop Trying to Sound Like Everyone Else!!!

Commoditization is almost the total lack of meaningful differentiation in products and/or services; and, its practices are those in which price drives the quality of the product or service; margins fall through the floor; and, customers are attracted … [Read more...]

Talking Funding First – Why a Reversal of the Traditional Franchise Sales Process is Critical

The tightening of capital markets in recent years has engendered significant changes in the traditional franchise sales process where funding was discussed as the last step. The almost complete disappearance of investment capital for small businesses … [Read more...]

The New Breed of Franchise Candidates – Who Are They?

The New Career Economy® is much different than what our parents’ generation experienced. Long gone is the era of working for Corporate America for 30 or 40 years to culminate our careers with gold watches and the security of retirement plans and a … [Read more...]

What Gifts do Early Adopters Franchisees Offer?

The term ‘Early Adopters’ is commonly used in technology and it also has been applied in franchising for many years. It defines those people who join a new franchising company: one that has few or no franchisees. Early Adopters are the key to the … [Read more...]

Is a marketing plan to recruit franchisees a waste of time? You decide!

We've all heard the saying "If you don't know where you're going, any road we'll take you there." Well, some of these roads are fun, productive, and easy while others aren't so much so; and, what's worse, they may never take us where we need to … [Read more...]

Social Media: How does it apply to franchising?

When I discovered the power of Twitter and decided to delve deeper into LinkedIn and Facebook a few months ago, I felt as if I just had woken up from a coma. I was confused and almost dizzy with all the information I had to sort out. My mind … [Read more...]

How to get the first 5 franchisees.

Let's face it, growing a franchise company is not easy in the best of economic times, especially for newer franchise companies.  Getting the first five to ten franchises sold calls for a lot of time and effort. Remember when you started your … [Read more...]

Is your website optimized to capture people searching for franchise opportunities?

Recently I learned a simple way to know if we need the help from an Search Engine Optimization (SEO) expert. Check it out for yourself. Go to Google. Search for the name of your company. When the listing comes up, click on … [Read more...]

Why do people invest in franchises?

There are several reasons why people invest in franchising.  People want to minimize risk; they want someone else to worry about the future; they want to take advantage of combined purchasing power; and, most importantly, they don't want to make … [Read more...]

Franchise Offerings Using the Internet

When offering franchise opportunities using the Internet one must comply with state regulations requiring the posting of a disclaimer that specifically lists the states in which the company is NOT allowed to offer franchises. These regulations can … [Read more...]