Technology Can Deliver the Franchise Experience Customers Expect

I normally do not accept guest posts, but Jay Malcom and his company ExpandShare come highly recommended to me and they have an innovative solution to train staff of franchisees which can be difficult for most franchisors. In general franchisors are … [Read more...]

Franchise Success Is About Aligning Value Systems

Faisal Nazir is the founder and CEO of EES Consulting (Energy Efficiency and Sustainability Consulting). He was only 17 years old when he made the conscious choice to leave the UK for the entrepreneur’s dreamland of the United States. Faisal has … [Read more...]

Franchise Success Is Helping Others Achieve Success

Steve Greenbaum, Co-Founder and CEO of PostNet, is passionate about helping others achieve success. His definition of franchise success goes beyond franchisees achieving their own idea of success to also capture PostNet’s clients. It is in the … [Read more...]

I Can Hire an Attorney to Write the Franchise Agreement; Why Do I Need a Franchise Advisor?

I spend many hours of my day talking with business owners who want to franchise their businesses and many ask me this question. As I tell them, when you want to create a franchise organization hiring a qualified franchise attorney is a crucial step. … [Read more...]

5 Steps to Differentiate Your Franchise Offering

Franchising today is highly competitive.  More and more companies are choosing to franchise as their method for expansion.  This makes it critical for you to differentiate your franchise offering.  In today’s economic environment, you must make your … [Read more...]

Ladies: Are you ready to change that business suit for something more casual? Franchising may be the answer…

Not all franchise opportunities lend themselves to casual wear, however most do. Of course this is not a strong reason to quit your job and buy a franchise. There are many more important reasons why doing so can be the option you’ve been … [Read more...]

Do You Know Who Is Your Ideal Franchisee?

Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other … [Read more...]

How to get the first 5 franchisees.

Let's face it, growing a franchise company is not easy in the best of economic times, especially for newer franchise companies.  Getting the first five to ten franchises sold calls for a lot of time and effort. Remember when you started your … [Read more...]

Is your website optimized to capture people searching for franchise opportunities?

Recently I learned a simple way to know if we need the help from an Search Engine Optimization (SEO) expert. Check it out for yourself. Go to Google. http://www.google.com. Search for the name of your company. When the listing comes up, click on … [Read more...]

We relocated to Asheville, NC

It has been a while since I posted anything new to this blog. But we are now finally settled in our new offices in Asheville, NC and so I can again be more consistent with the postings. We chose Asheville because this city is not only a beautiful … [Read more...]