A franchise strategist and an operations and training expert with over 20 years experience. Focus: expansion, operational planning, marketing strategies, support and training programs.
Lizette is an expert in franchise operations and training at franchisee and franchisor levels. Her more than 20 years franchise experience is expansive covering daily operations, marketing, communications and training. Lizette is passionate about designing franchise systems that allow franchisees and franchisors achieve the success they seek. She has a knack for breaking projects and concepts down and creating efficient and effective processes and business format systems. She derives tremendous joy in assisting her clients implement their vision.
Lizette attended Virginia Polytechnic Institute and State University where she earned undergraduate degrees in English and Economics and a Masters degree in Economics.
After her graduate work, Lizette joined a franchised organization of over 700 independent small business consultants. As the Director of Training and later Vice President of Training and Publications, she designed and implemented the entire training plan to support beginning, intermediate, and advanced business consultants. Programs included Basic and Advanced Training Institutes, one-on-one field training, workshops and seminars, a wide range of business technical training modules and publications, as well as National Conferences.
In 1993, Lizette moved to South Africa. There she and her then partner formed a consulting group focused on creating franchise systems for mature and start-up companies ranging from micro-businesses to multinational corporations. As a director of this group, Lizette specialized in developing operating systems and procedures as well as training and support programs for new and established franchisors. She enjoyed using her creativity to convey technical and business information to people with many different levels of education and comprehension.
Upon returning from South Africa, Lizette joined a new and rapidly growing franchising company specializing in coaching aspiring business and franchise owners. As vice president of training and support, Lizette managed field operations and created, implemented and directed all training, support and communication programs. Lizette also managed the design and implementation of a state-of-the-art intranet system and other computerized tools to aid communication and enhance the efficient operation of the franchise organization. She led the Regional Developer program to its full development through innovative training and support programs as well as creative operational procedures.
Today Lizette enjoys helping clients create franchise systems and the step-by-step implementable processes that ensure their success as well as the success of their franchisees. As the author of Franchise Success, The New Formula, she shows her commitment to the success of franchisees and her passion for coaching and development. She considers herself in essence a trainer and thus turns every consulting assignment into one of education and coaching.
Lizette loves fitness and researching social and neuroscience. Asheville and Blue Ridge Mountains make her happy; and, although all animals and nature provide much joy to her, she simply adores dogs. Lizette is blessed to have her Australian Shepherd-Border Collie Mix, Star enrich her life every day.
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