Are you rewarding your franchisees for building your brand in Twitter?

I have written several posts about social media and franchising. I've discussed topics such as: what to do if your franchisees are venting their anger via social media and what to do to catch up with your franchisees if you are coming late to the … [Read more...]

I want to franchise in the future, is there anything I can do now?

You want to grow your business. You’ve done your homework and found that franchising is the best way to expand, but you are not quite ready to do it yet. You may not have the funds to go through the process or you may not have been in business long … [Read more...]

Use Social Media to Build Brand Awareness

Social Media offers emerging franchisors a wonderful tool to build their brands globally.  People invest in franchises partly because they want to benefit from the brand awareness that future customers already have. However, for the majority of small … [Read more...]