Franchise Procedures vs. Franchise Support: The Fight is on– Or is It?

September 12, 2010 by ·

A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures.  A franchisee of an unidentified brand also made a comment enraged at the … [Read more...]

Filed Under: Franchisee Support, Franchisees, Franchising, Franchisors, Social Media · Tagged: , , ,

Are Performance Tools Important for Franchisee Success?

March 8, 2010 by ·

There are many products available in the market that claim to aid the performance of franchisees. I am constantly on the lookout for tools that can make a difference for my clients and their franchisees; and, I am always amazed at what technology is … [Read more...]

Filed Under: Franchise Success, Franchisee Success, Franchisee Support, Franchising, Franchisors · Tagged: , ,

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 3

February 23, 2010 by ·

When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not … [Read more...]

Filed Under: Franchising, Franchisors, Social Media · Tagged: , , ,

Franchisors: Have You Added Social Media Policies to Your OPS Manual? Part 2

February 22, 2010 by ·

If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be … [Read more...]

Filed Under: Brand Awareness, Franchising, Franchisors, Social Media · Tagged: , ,

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1

February 22, 2010 by ·

Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]

Filed Under: Brand Awareness, Franchising, Franchisors, Social Media · Tagged: , ,

5 Tips to Creating an Effective Franchise Operations Manual

September 2, 2009 by ·

Once you have made the decision to franchise, your focus shifts to replicating your business. And in order to replicate your business, you need an operations manual that conveys all of the how-to information to the new franchisee. This makes sense. … [Read more...]

Filed Under: Franchising, Franchisors · Tagged: ,