The Role of Press Releases in Franchising

Press releases have always been great marketing tools for franchisors and franchisees alike. Most franchisors have always encouraged franchisees to send out press releases when they open their doors for business. And, many franchisees were reluctant … [Read more...]

Social Media: How does it apply to franchising?

When I discovered the power of Twitter and decided to delve deeper into LinkedIn and Facebook a few months ago, I felt as if I just had woken up from a coma. I was confused and almost dizzy with all the information I had to sort out. My mind … [Read more...]

How to get the first 5 franchisees.

Let's face it, growing a franchise company is not easy in the best of economic times, especially for newer franchise companies.  Getting the first five to ten franchises sold calls for a lot of time and effort. Remember when you started your … [Read more...]

Challenges of Selling the First Franchises

Selling or awarding the first few franchises is not always an easy task. One of the main barriers to overcome is the inability of franchisors to discuss financial information about the business unless such information is disclosed in the Franchise … [Read more...]

Franchise Offerings Using the Internet

When offering franchise opportunities using the Internet one must comply with state regulations requiring the posting of a disclaimer that specifically lists the states in which the company is NOT allowed to offer franchises. These regulations can … [Read more...]