Franchise Success Is Taking Your Franchisees’ Success Personal

  Shelly Sun, CEO and Co-Founder of BrightStar Care, takes success seriously. From the very beginning she has dedicated herself to making BrightStar Care the brightest star, first in the home care industry and then in the franchising world.  … [Read more...]

Franchise Success Is All about Reaching the Franchisee’s Goals

  I was excited to have the opportunity to interview Dave Haglund, founder and CEO of Kitchen Tune-Up. In some ways he is responsible for this study on Franchise Success. I had been thinking about this project for a while, but it wasn’t until … [Read more...]

Franchisee Success – Could it be all in the numbers?

During my first experience working in a franchising company I heard the voiced and common belief that franchisees are happy as long as they are making money. Now, after over 20 years of working in the franchise field, I know that the truth in this … [Read more...]

What’s the Makeup of a Franchisee?

Understanding the makeup of a franchisee is critical to your success as a franchisor. The first most important thing you must know about franchisees is that they are not like you; they are usually not true entrepreneurs. In fact, in general, true … [Read more...]

Are Your Franchisees More Interested In Being Right Than In Being Successful?

Why not both: successful and right? I don’t subscribe to “either/or” any longer; I now embrace the beauty of the AND which allows for possibilities to come into my life. However, when it comes to success and being right there is clearly an either/or. … [Read more...]

Do You Know Who Is Your Ideal Franchisee?

Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other … [Read more...]

Franchisees: Are Your Fears Sabotaging Your Dreams?

Fear is an emotion fueled by our beliefs. Our fears incarcerate us and paralyze us. We are aware of some of our fears, but unfortunately too many others remain hidden in our unconscious often misguiding our lives in the direction opposite to our … [Read more...]

Do You Understand the Development Stages Your Franchisees Go Through?

Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss … [Read more...]

Don’t Be Fooled, Your Franchise Won’t Bring You Happiness

A franchise opportunity does not create happiness. It can contribute to it, but it is not the real cause of the happiness we may or may not feel. What a franchisor does or fails to do has no more impact on our happiness than what we allow it to have. … [Read more...]

Are You Listening or Merely Hearing What Franchisees and Prospects Are Telling You?

I recently attended a function where I met several people who had recently invested in a franchise. Hearing them express their happiness with their decision made me question how well I had been listening to franchisees in the past. One person in … [Read more...]