Most likely the answer to this question is an unequivocal “No, you wouldn’t.” So the question that begs to be asked is “Why would anyone pay an ongoing fee if they don’t perceive they are getting value?” And, that answer also is: “They … [Read more...]

Franchise Procedures vs. Franchise Support: The Fight is on– Or is It?

A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures.  A franchisee of an unidentified brand also made a comment enraged at the … [Read more...]

Are Your Franchisees Able to Absorb the Information They Need?

Working from the premise that franchisees are smart people who have already been successful at previous careers, we charge ahead to download mega gigs of information into their heads as soon as they join the system. We rarely contemplate the fact … [Read more...]

My franchisees are using Social Media already. What do I do?

You've decided to enter the world of social media and started by opening a Twitter account. You search around and find that your franchisees are already ahead of you and have been Tweeting away. What do you do? Don't panic. Recognize the benefits … [Read more...]