Technology Can Deliver the Franchise Experience Customers Expect

I normally do not accept guest posts, but Jay Malcom and his company ExpandShare come highly recommended to me and they have an innovative solution to train staff of franchisees which can be difficult for most franchisors. In general franchisors are … [Read more...]

Do You Understand the Development Stages Your Franchisees Go Through?

Understanding the developmental stages of your franchisees is critical for building communications and support infrastructures capable of producing successful relationships. Many franchisors see only two stages: new and older franchisees. They miss … [Read more...]

Are Your Franchisees Able to Absorb the Information They Need?

Working from the premise that franchisees are smart people who have already been successful at previous careers, we charge ahead to download mega gigs of information into their heads as soon as they join the system. We rarely contemplate the fact … [Read more...]

Is Your Training Program Geared to Create “Franchisees of the Year”?

Our franchise training programs tend to follow the objective of teaching franchisees how to run and operate the business. Is this objective enough? Is it appropriate by itself? Are we missing any opportunities?   In my quest to shift the thinking … [Read more...]