Do You Know Who Is Your Ideal Franchisee?

Most franchisors, if not all, have an idea of who they want to bring into their systems, what we call The Ideal Franchisee Profile. Many of them have written documents detailing the characteristics of this ideal individual. However, too many other … [Read more...]

Why do people invest in franchises?

There are several reasons why people invest in franchising.  People want to minimize risk; they want someone else to worry about the future; they want to take advantage of combined purchasing power; and, most importantly, they don't want to make … [Read more...]