When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not … [Read more...]
Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 3
February 23, 2010 by Lizette ·
Filed Under: Franchising, Franchisors, Social Media · Tagged: Franchise Operations Manual, marketing strategy, Social Media, Social Media Policies
Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1
February 22, 2010 by Lizette ·
Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]
Filed Under: Brand Awareness, Franchising, Franchisors, Social Media · Tagged: Franchise Operations Manual, marketing strategy, Social Media
