Social Media: How does it apply to franchising?

When I discovered the power of Twitter and decided to delve deeper into LinkedIn and Facebook a few months ago, I felt as if I just had woken up from a coma. I was confused and almost dizzy with all the information I had to sort out. My mind … [Read more...]

How to get the first 5 franchisees.

Let's face it, growing a franchise company is not easy in the best of economic times, especially for newer franchise companies.  Getting the first five to ten franchises sold calls for a lot of time and effort. Remember when you started your … [Read more...]

Why do people invest in franchises?

There are several reasons why people invest in franchising.  People want to minimize risk; they want someone else to worry about the future; they want to take advantage of combined purchasing power; and, most importantly, they don't want to make … [Read more...]

Franchise Offerings Using the Internet

When offering franchise opportunities using the Internet one must comply with state regulations requiring the posting of a disclaimer that specifically lists the states in which the company is NOT allowed to offer franchises. These regulations can … [Read more...]