Franchise Procedures vs. Franchise Support: The Fight is on– Or is It?

A few weeks ago I commented on a colleague’s Facebook post agreeing with his argument to encourage franchisors to create and implement Social Media Policies and Procedures.  A franchisee of an unidentified brand also made a comment enraged at the … [Read more...]

What’s Happening in Franchising?

From time to time I find interesting news happening in the world of franchising so I have decided to share them with my readers in this format. I hope you enjoy this new addition to the Small Biz Franchising Blog. They will have the same title and … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 4

Now that you've started to work on your strategy and have created your Social Media policies, you may want to learn more. Paul Segreto of franchisEssentials is one of the best resources to go to when you want to learn more about using Social Media … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 3

When franchisees are encouraged to participate in Social Media, they should be given specific direction to guide their engagement and communications. Start by letting your franchisees know that the Internet is NOT anonymous, and that it does not … [Read more...]

Franchisors: Have You Added Social Media Policies to Your OPS Manual? Part 2

If you have a B2B franchise, LinkedIn is one of the best Social Media vehicles for you. However, depending on the type of services you offer, Twitter can also produce good results; and, if you offer a product to small businesses, it can be … [Read more...]

Franchisors, Have You Added Social Media Policies to Your OPS Manual? Part 1

Whether we like it or not, Social Media is here to stay and it will continue to grow and change every day. Social Media is a vehicle for grassroots marketing requiring relative little investment to implement and manage, yet having the potential for … [Read more...]

Are you rewarding your franchisees for building your brand in Twitter?

I have written several posts about social media and franchising. I've discussed topics such as: what to do if your franchisees are venting their anger via social media and what to do to catch up with your franchisees if you are coming late to the … [Read more...]

What to do if your franchisees are venting anger in Twitter?

Franchisees are not employees and thus they should never be treated as such under any conditions. The franchise agreement and its extension, the Operations Manual, bind franchisees to certain behaviors and manners of conduct, yet they also bind … [Read more...]

My franchisees are using Social Media already. What do I do?

You've decided to enter the world of social media and started by opening a Twitter account. You search around and find that your franchisees are already ahead of you and have been Tweeting away. What do you do? Don't panic. Recognize the benefits … [Read more...]

Social Media: Too much to learn…How do I keep up?

First BREATHE ... yes, there is a LOT to learn about Social Media, but the key is to embrace this learning opportunity with a beginner's mind and make it fun. When you feel overwhelmed, just take a break and know that there're people who can help … [Read more...]